digital marketing free course
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| digital marketing free course |
In today’s competitive era of Digital Marketing, it has become a challenging task to get our website on the top. If you find it hard to get your website on top of your competitors, then there are some free digital marketing tools which can help you to overcome the competition.
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| digital marketing quotes |
Some of these tools offer basic features on a free account, whereas you can use the other ones free forever. So, let’s have a look at those free digital marketing tools which you can use to rank your website on the internet.
10 Best Free Digital Marketing Tools You Can Use to Rank Your Website.
1. Keyword Planner
Best Tool For Keyword Research
Keyword Planner is a free tool that you can use to find less competitive keywords for your website. It was officially designed for Adwords, but later on, marketers started using it for SEO purposes too. You can look for any keyword using this powerful tool.
It shows the estimated monthly search results and competition of the keywords. You can use it for finding fruitful keywords which can generate loads of traffic for your website.
2. Google Analytics To Get Website Insights
Google Analytics is another best tool allowing you to track user activity on your website. It can deliver useful data like page views, traffic reports, user time duration and much more. You can use all this information to develop and improve your digital marketing strategy.
The best part is that it also shows you the sources of traffic that comes to your website. You can use this data to discover the most effective traffic sources. By doing so, you can develop strategies to get the most out of the engagement sources.
3. MailChimp For Email Marketing
MailChimp is another free digital marketing tool (Email Marketing) allowing you to send more than 12000 emails a month for free. You can send different emails to your site users and track all of them in real-time. It comes along with a list of built-in email templates.
You can use these free email templates to design your emails and send them to your users. If you need more features, then you can also subscribe to their premium plans.
4. BuzzSumo For Finding Buzzing Content
If you find it hard to discover trending topics, then BuzzSumo (Content Marketing)is the only platform you need to have. It allows you to search for any given keyword and then find the popular content ranking on it. Along with websites, it also allows you to scan for the content popular on social media.
It records the number of likes, comments, and shares that an article has got. You can use this data to know what subject matter is bringing in results and discover content ideas for your website.
5. HootSuite For Scheduling Your Social Media Posts
HootSuite is one of the free digital marketing tools that you can use to boost your social media presence. Various organizations have used this tool to grow their social accounts and you can do the same using it.
If you don’t have time and find it hard to post content on your social media accounts, then Hootsuite can help you to schedule the same.
6. Tableau Public For Creating Data Visualizations
Tableau is a powerful and simplest way to create amazing graphics and data visualizations online for free. If your content requires feature-rich graphics and visuals, then you can use Tableau Public account to do the same.
All you have to do is just plug in your data and it will automatically generate visual data representations for the same.
7. Open Site Explorer For Analysing Your Competitors
Open Site Explorer (Moz) is one of the free digital marketing tools which you can use to discover your competitors and their strategies. It allows you to scan for backlinks and social signals that a website has got.
By analyzing your competitor backlinks, you can make quality backlinks better than your competitors to outrank your competitors.
8. Digital Impact For Finding Free Stock Photos
DigitalImpact is one of the best platforms for finding free stock photos online. You can use this platform to get stock photos for your content. All you have to do is search for a given keyword and it will display a list of stock photos related to the keyword.
Adding images to your content can make your content look awesome and SEO Optimized at the same time. So, if you are a marketer looking for some cool photos in the budget, then you can opt for the DigitalImpat platform to find stock photos for your content.
9. Peek For User Testing
Peek is a powerful digital marketing tool that you can use to look for user activity on your website. It can generate some useful insights which can help you to develop a powerful digital strategy. By knowing about users’ activity on your website, you can make considerable changes to your website.
The peek platform sends a random user to your website and they record themselves while doing the same. This activity can help you to get enough data to decide whether your website is user-friendly.
10. Side Kick Monitor Your Sent Emails
If you have ever wanted to know whether someone opened your email or not, then you can use SideKick to discover how many times a person opens your emails. This data can be helpful to send emails again to those people who hadn’t opened your emails sent to them.
The best part is that it pings and immediately notifies you whenever someone opens your email. You can use this tool to develop and improve your email marketing strategy.
Final Words
That’s it! These were the best and free
I hope these tools will help you to develop a sound strategy for your business. If you found this article useful, don’t forget to share it with others.
Improve your seo read more
Top 6 Keyword Research Tools For SEO in 2019-20
The most basic part of any search engine optimization strategy is keywords. After that other factors like website audit, on-page and off-page optimization, content writing and so on comes into play. There are many companies who are ready to pay top dollars for right keywords research to base their content on.
SEO services in delhi identifies the most relevant, long-tailed keywords and phrases for your website to get more traffic. The keywords chosen by you for search engine optimisation (SEO) are critical to the success of your marketing campaigns.
Picking the right keywords for your website isn’t always so easy. Also, you will need information to know if the chosen keywords will work for you or not. In case, you are new to keywords tools and research in SEO, then you don’t have to worry. Fortunately for you, there are many free and paid tools for keywords research. In this exclusive guide, I will tell you about such tools that you can pick to figure out which keywords work for your website the best.
Firstly, I like to introduce you to two fundamental types of keywords research tool that you should be aware about. They are.
· Basic Keyword research tool: These tools help to find more profitable Keywords for your website.
· Competitor based Keyword research tool: These tools helps to find proven keywords that are also working for other websites to drive more traffic.
Most of the keywords research tools are paid, but some of them also let you use it for free on trail basis with few features. I have compiled a list of top 6 keywords research tools to conquer your SEO in 2019.
1. Ahrefs Keyword Explorer.
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| seo analysis |
This is one of the best paid tools for keywords research available for SEO marketer and content curators today. It provides a report on accurate keywords' difficulty report, suggest more than 1000 keywords for your website, keywords difficulty, and gives a full search engine rankings metric. Ahrefs Keyword Explorer offers users a full and detailed analysis on keywords and mainly relies on click stream data to give click metrics.
You get data that you don’t expect like search volume, breakdown of first page competition, and people actually click on that keyword on a result. The reason it is one of the best tool is because most keywords research tools gives you a vague difficulty information like easy or difficult, score like 78/100 and so on. But this keyword research tool tells you about how many backlinks you will need to rank on first page of search engine.
2. Google Keyword Planner.
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| keyword planner free google |
If you are a beginner to keywords research, then this tool is the best place to start. Basically, it is for advertising purpose, but with right setting you can use it for organic research and gives the most accurate data on keyword in the market. You can easily enter your product or service information, and your competitor’s websites and category; you will get a detailed analysis of your rivals keywords. The data on keywords like search volume, and so on comes from Google and the outcome combines well with AdSense. It is the best choice for small and start-up business website. Also, it is available to user for free.
My favorite feature of this tool is “top of page bid.” This is what marketers are bidding on keywords for advertisement. For instance, you look at top of page bid of Rs 300, marketer are spending around 300 bucks on one click. More the cost of the top bid, more commercial intent searchers has.
3. SEMrush
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| seo site checkup |
It is one of the best keywords research tool out there which is used by many online business owners and SEO experts. SEMrush works (differently) than other tools. Unlike other keywords research tool which gives you a long list of keywords, SEMrush suggests 5 to 10 very specific keywords for your business that your contender are utilizing. These keywords are different that would be difficult to find by using any other tool.
First, you have to enter name of your competitor at the search box on the top of the page. On the Organic Search Section of the page you will find-
· SEMrush Rank is based on SEMRush’s database (like Alexa rankings). It gives rank on organic traffic coming to a website only.
· The results any keyword of a website is the estimated monthly organic visitors that come from Google search.
· It also shows metric like Traffic Cost which indicates how valuable this traffic is.
This tool another important feature includes finding keyword difficulty, access of keywords research toolkit and, organic traffic insights.
4. Moz’s Keyword Explorer.
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| source image by-moz.com |
Keyword Explorer is a keywords research tool by Moz with some good features added to this dimension. Like other tools it also offers reports on keywords volume and difficulty, but some extra specialty includes-
· Organic click through rate (CTR) – It gives the number of clicks expected to attract on first page of Google.
· How significant are the chosen keywords to your marketing campaign
· It offers easy to use, and out-of-the-box keyword suggestions
· Priority score — It is a combination of all the individual factors a tool uses for keyword recommendations. It integrates info of CTR, search volume, and difficulty to help you choose the best key phrases for your website.
· A combination of all keyword metrics
It also offers deeper understanding of why some pages rank high based on link and social data. This tool also helps you to plan your SEO campaigns as well.
5. KWFinder
If you are looking for powerful yet easy to use tool which is dedicated to Keyword research only, then KWFinder is the best pick. KWFinder is new in the market but, because of their features they are the fastest growing keyword research tool for SEO experts.
It helps find keyword which focuses on getting highly targeted traffic for a website. One of its features that I love is Keyword research option, in which you can look for long-tailed keywords. This tool is very intuitive. Another cool feature includes keywords difficult. As the name suggests, it tells you how hard it might be to rank for that keyword. This tool shows keyword difficulty score right next to every suggested keyword.
6. Keyword Tool.
This tool is designed for data mining. Keywords tool is regarded as one of the best keywords research tool in the market. The reason is its multiple analysis features which offer you a detailed report on various search engines like Google, YouTube, Bing, Amazon, and the App Store. Other reasons why it should be your choice are-
· It uses Google Autocomplete to create list of long-tailed keywords.
· It is free for the first 750+ keyword recommendations and extremely easy to use for beginners.
· This tool also helps in social media marketing by suggesting keywords analysis for Instagram, Facebook, YouTube and Twitter.
Which is the best keyword research tool for your business?
In order to find the best tool, make a budget and then consider your marketing strategy for SEO services. If budget is low, then going for Google keyword planner is best. If you want a robust tool for keyword research, then top pick are KWFinder, SEMrush, and Moz Keyword Explorer. Whatever tool you choose, it will charge up your SEO campaigns.
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